Plans for the inaugural year of the Campaign, culminated in the first national Wool Week, 11th October 2010.
Working with Savile Row Bespoke Association, Woolmark International, West Country woolen mill, Fox Bros. and Dormeuil, the Campaign’s Wool Week got off to a sensational start when London’s Savile Row was grassed over, fenced and 80 sheep were let loose complete with collies, shepherds and a Vet.
Asked how the week went, the Real Sheepskin Association’s Secretary, Peter Robinson, who represents the UK Industry, said ‘it was a surreal and highly successful experience. Savile Row is recognized throughout the World as a centre of fine tailoring. This project put the UK Sheep and Wool Industries centre stage and has created a solid platform for the Campaign to build on in future years’.